Short, practical notes on what really moves a local business on the Costa Tropical — Google, websites, WhatsApp and customer acquisition. Written by the person who builds this stuff every day, not by a copywriter who's never set foot in Almuñécar.
None of these posts will make you a millionaire. But applying just one of them will probably win you a customer a month who's currently slipping through the cracks.
Most local businesses have their Google Business profile half-finished. Three decisions that fix it in an afternoon — and put you ahead of the competition that hasn't caught on yet.
Read full postMyth: "if I'm on Instagram, I don't need a website." The truth is messier — and depends on your sector and who your customer is. An honest look at when each channel works around here.
Read full postAuto-replies, out-of-office messages, labels. Three tweaks that turn your regular WhatsApp into a booking system — and that 90% of businesses still haven't applied.
Read full postRoughly calculate how many customers you lose to a slow site. A 60-second test plus the three usual suspects on local-business sites — uncompressed images, zombie plugins and cheap shared hosting.
Read full postWe publish in bursts — when something keeps coming up in conversations with clients, it turns into a notebook entry. If there's a topic you'd like covered, ask us on WhatsApp.
If you'd prefer to ask straight up, we run a free 15-minute quickscan. You tell us what you're doing now, we tell you what we'd change — no forced quote at the end.
