Four social posts, one SEO blog, one email to clients — every month. Strategy first, executed by people who've actually walked your town. None of that "10 tips for happiness" — content that sells what you sell.
It's not that you don't want to — it's that opening Instagram at 11pm after closing the shop and starting to write is the last thing you fancy doing. And AI writes copy you can spot from 100 metres. Result: zero content, or generic content that doesn't convince anyone.
Posting well once a month is better than posting 10 times this Wednesday and then disappearing. The algorithm and your customers reward rhythm, not sprints.
The average customer needs to see your brand 7 times before deciding. If you post once a month, it takes 7 months to convert. If you post 4, six weeks.
62% of people look up information on blogs before booking a local service. Without an active blog, you don't show up at that decision stage.
Every €1 invested in email marketing returns €42 in local businesses with a customer base. Email to your list is the channel with the best return.
Six blocks of work. Not "post for the sake of posting" — it's a system with strategy behind it and a report at the end.
Brief with you, we define 3 themes per quarter, editorial calendar. In January you know what's posting in March. Zero improvising.
4 posts a month on the network where your customers actually are. Text + photo/design. Scheduled at the best time for your audience. You approve before publishing.
Topic with real search volume (not invented). Optimised for local SEO — keyword + area. Lifts your Google rankings month after month, not just on social.
One newsletter a month to your list — promo, news, useful content. The channel with the best ROI: customers who already know you, reminded that you exist.
One quarterly photo session at your shop — 30-50 edited images to use all quarter. Without this, the content runs out of real visual material.
Each month, a one-page PDF: reach, clicks, new subscribers, which post performed best, what we'll try next month. No vanity metrics.
We take content off your to-do list. You just approve with an emoji on WhatsApp.
1-hour video call — what you sell, who to, how you talk, which topics to cover and which not. We define the 3 themes for the quarter.
Week 1You get the month's editorial calendar on a simple sheet. You approve or request changes. We produce copy, design and schedule.
Each monthEnd of month: one-page PDF. We see what worked and what didn't. Adjust the next month. Each quarter we revise the themes.
Month by monthThere's no watered-down "basic" pack. If you're going to do content, do it properly — or don't bother. One option that works.
Quarterly strategy + 4 social posts + 1 SEO blog + 1 monthly email + report. Photo session every 3 months included.
Reduced content (2 posts/mo) included in Pro pack as add-on · see packs
Four posts. One blog. One email. Every month. You approve with an emoji, we publish. And the report shows up on its own at month-end.
